Modern Tampa Bay Homes


Modern Tampa Bay Homes came to us with a branding challenge: how to further its hard-won reputation as Tampa’s premier custom, modern homebuilder while introducing new products at more accessible price ranges. This family-owned business had been innovating ambitious new product offerings to meet needs they were encountering in the evolving Tampa Bay area market, and they realized their new profusion of brands needed a compass check and realignment.

We talked and soul-searched about the hierarchy of their original and new products. Above all was the excellent reputation of their core, one-off luxury homes — but we also realized that their team’s fearlessly original design sensibility should be central to their brand. We suggested forming MTBH Studios as an overarching master brand that encompasses their existing custom home business and emerging new products. (During this process, we created the brand for MTB Urban — now a flourishing segment of their business.)

We developed a site that visually establishes the hierarchy of all brands while firmly associating the master brand, MTBH Studios, and its team with industry-leading architectural and creative quality. Through visual and written storytelling on the site and beyond, we’ve woven a clear picture of our client’s expansive offerings using a logical framework that will neatly accommodate any future sub-brands.